I think this new initiative is brilliant! And I think that we can pat ourselves on the back; we have no car, we cycle or catch the local bus everywhere. We go to bed not long after it gets dark and get up bright and early in the morning. We have no central heating or air conditioning. We grow our own veg, or buy local, and always compost! We eat mostly local fish or chicken and only on high days and holidays do we have imported beef. We watch the TV for maybe 1 or 2 hours a day…. BUT, then we go and blow it all on a long haul flight home once (sometimes twice) a year and I dread to think what the environmental impact of my trusty laptop is…..